{"id":34666,"date":"2022-12-05T11:02:26","date_gmt":"2022-12-05T10:02:26","guid":{"rendered":"https:\/\/www.astravernici.it\/?p=34666"},"modified":"2022-12-12T10:51:38","modified_gmt":"2022-12-12T09:51:38","slug":"what-is-the-color-of-the-year-2023-pantone-presents-viva-magenta","status":"publish","type":"post","link":"https:\/\/www.astravernici.it\/en\/what-is-the-color-of-the-year-2023-pantone-presents-viva-magenta\/","title":{"rendered":"What is the Color of the year 2023 ? Pantone presents \u00abViva Magenta\u00bb"},"content":{"rendered":"<p>[vc_row][vc_column][vc_row_inner css=&#8221;.vc_custom_1670232156284{padding-top: 50px !important;}&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h1 style=\"font-size: 16px; line-height: 35px;\"><strong>Color of the year 2023 according to Pantone is the 18-1750 Viva Magenta: \u00abit projects dynamism\u00bb and promotes joy and optimism\u00bb<\/strong><\/h1>\n<p>[\/vc_column_text][vc_column_text]The color of the year 2023 will influence fashion, art, design, cinema, technology and beauty for the next twelve months. We had discussed it months ago, <a href=\"https:\/\/www.astravernici.it\/en\/color-of-the-year-2022-2023\/\">launching what we thought<\/a> could have been the candidates (and that among other things continue to sell like requests).<\/p>\n<p>The American company has chosen, to everyone\u2019s surprise, a magenta shade as the <strong>color of the year 2023<\/strong>: it is called <a href=\"https:\/\/www.pantone.com\/articles\/color-of-the-year\/what-is-viva-magenta\">Viva Magenta 18-1750.<\/a><\/p>\n<p>It is described as \u00aban unconventional red for an unconventional time\u00bb. The Viva Magenta 18-1750 by Pantone is a \u00abshade of gradient crimson red that presents a balance between warm and cold\u00bb.<br \/>\n\u00abIt\u2019s decided but not aggressive: we call it a fist in a velvet glove\u00bb, said Laurie Pressman, vice president of the Pantone Color Institute.<\/p>\n<p>According to the company, the color chosen for 2023 \u00abprojects dynamism\u00bb and its \u00abexuberance\u00bb promotes joy and optimism. At least this is the color chosen by Pantone, theoretically, we will see later in the year if it will be popular and will meet expectations.<\/p>\n<p>At Astra Vernici we have many choices in terms of color and shades, as well as having <a href=\"https:\/\/www.astravernici.it\/en\/products\/\">colorimetric software<\/a> for reproduction and generations of colors.<br \/>\nWe are at your disposal to search for the color preferred by the customer and get the best result without making wrong choices.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_empty_space][vc_single_image image=&#8221;34825&#8243; img_size=&#8221;187&#215;275&#8243; css=&#8221;.vc_custom_1670232355959{border-radius: 1px !important;}&#8221;][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1670233818871{padding-top: 10px !important;}&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<strong>Marco Melosu<\/strong><\/p>\n<p>Filmmaker, Designer[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Color of the year 2023 according to Pantone is the 18-1750 Viva Magenta: \u00abprojects dynamism\u00bb and promotes joy and optimism\u00bb&#8230;<\/p>\n","protected":false},"author":1,"featured_media":34823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[533,385],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.0.3 (Yoast SEO v17.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Color of the year 2023 is \u00abViva Magenta\u00bb, Pantone featuring Astra Vernici<\/title>\n<meta name=\"description\" content=\"Color of the year 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