{"id":34006,"date":"2021-09-24T14:58:58","date_gmt":"2021-09-24T12:58:58","guid":{"rendered":"https:\/\/www.astravernici.it\/?p=34006"},"modified":"2021-11-24T15:53:10","modified_gmt":"2021-11-24T14:53:10","slug":"innovation-our-new-materic-effect-varnishes","status":"publish","type":"post","link":"https:\/\/www.astravernici.it\/en\/innovation-our-new-materic-effect-varnishes\/","title":{"rendered":"Innovation: Our New &#8220;Materic Effect&#8221; Varnishes"},"content":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;52px&#8221;][vc_column_text]<\/p>\n<h2 style=\"font-size: 22px;\"><strong>Hammertone effect &#8220;Mother of Pearl&#8221;<br \/>\n<\/strong><\/h2>\n<p>The HAMMERTONE MOTHER-OF-PEARL effect is used to give every surface (wood, plastic, glass, etc.) a realistic touch of elegance through the &#8220;iridescent drops&#8221; look.<\/p>\n<p>The application of the HAMMERTONE effect varnish is very simple and requires only some simple tricks during the application phase and well reproduced in the video-tutorial available below.<\/p>\n<p>This makes the varnish perfect for both industrial and artisanal use, with virtually unlimited potential.<\/p>\n<p><span id=\"s2_1\">Our Hammertone effect is born from the need and the will to make the aesthetic finish the main protagonist again.<\/span><\/p>\n<p><span id=\"s2_2\">In recent years we focused mainly on strengthening the functional aspect of the varnish: for example, a finish can have great technical capabilities but we must not forget what is the most tangible element: the aesthetic aspect. In Italy we say &#8220;L&#8217;occhio vuole la sua parte&#8221;, wich translate in &#8220;The eye wants his part&#8221;.<br \/>\n<\/span><\/p>\n<p>Thanks to this new formula, we can obtain a real &#8220;Mother of Pearl&#8221; effect.<\/p>\n<p>It is a elegant and sumptuous varnish.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;35&#8243; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;blu&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_column_text]<\/p>\n<p style=\"font-size: 20px; text-transform: uppercase;\"><strong>APPLICATION<\/strong><\/p>\n<p style=\"font-size: 16px; text-transform: uppercase;\"><strong>BasE<\/strong><\/p>\n<p><span id=\"s2_1\">Basically, after applying the pigmented base, wait about 12 hours.<\/span><\/p>\n<p><span id=\"s2_2\">Then, sand and dust the surface to remove any sanding residue.<\/span><\/p>\n<p><span id=\"s2_3\">Then, apply the pigmented intermediate coat .<\/span>\u00a0<span id=\"s2_4\">Obviously depending on the color applied, you get different effects.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-size: 16px; text-transform: uppercase;\"><strong>EFFECT ACTIVATION<br \/>\n<\/strong><\/p>\n<p>After overnight, without sanding in between, apply the MILKY WAY effect.<\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"it\" data-phrase-index=\"0\">Then again apply the same varnish, but using the spray gun with little air to allow the product to come out in micro-drops instead of a nebulized form.<\/span><\/span><\/p>\n<p>Wait at least 24 hours.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-size: 16px; text-transform: uppercase;\"><strong>FiniSHING<\/strong><\/p>\n<p>Apply by spray a thin layer of clear 2k top finishing to fix the patina. After 12 hours you get the HAMMERTONE Effect, a fine e<span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"it\" data-phrase-index=\"0\">ffect, which we have conceived to make each customer&#8217;s product unique.<\/span> <span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"it\" data-phrase-index=\"1\">We&#8217;ll never have two identical pieces.<\/span><\/span><\/p>\n<p>We gave the varnisher the possibility to create cool products thanks to his ideas and efford.<\/p>\n<p>Quindi il cliente e il verniciatore finale non saranno pi\u00f9 solo un mezzo per arrivare alla fine ma saranno veri e propri creatori di effetti.[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1632489649011{padding-top: 200px !important;padding-bottom: 200px !important;background-image: url(https:\/\/www.astravernici.it\/wp-content\/uploads\/2021\/06\/hammertone.jpg?id=33769) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_single_image image=&#8221;33563&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css_animation=&#8221;bottom-to-top&#8221; link=&#8221;javascript:;&#8221; el_class=&#8221;fancy&#8221; css=&#8221;.vc_custom_1622217202375{margin-bottom: 0px !important;padding-top: 0px !important;}&#8221;][vc_raw_js]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[\/vc_raw_js][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;52px&#8221;][vc_column_text]<\/p>\n<h3 style=\"font-size: 22px;\"><strong>Mother of Pearls Effect &#8220;Milky Way&#8221;<br \/>\n<\/strong><\/h3>\n<p>In addition to the previous effect, it&#8217;s also possible to realize the cloudy effect &#8220;not hammered&#8221;.<\/p>\n<p>It&#8217;s made with the new two-component solvent-based finish ES MILKY WAY, made by Astra Vernici, used to obtain the iridescent mother of pearls effect.<\/p>\n<p>This effect is called &#8220;cloudy <strong>Mother of Pearls<\/strong>&#8220;.<\/p>\n<p>This particular &#8220;cloudy&#8221; MOTHER-OF-PEARL effect, also called &#8220;MILKY WAY&#8221; can be realized on any surface (wood, plastic, glass, etc.) to obtain an original and elegant product. With a final &#8220;iridescent clouds&#8221; look, which faithfully reproduces the real mother of pearl.<\/p>\n<p>In some ways, thanks to the light games, this looks like something angelic, shining.<\/p>\n<p>The application does not require complicated arrangements in the process of realization, but the necessary steps to the correct application are to be followed carefully. Everything is shown in the video-tutorial below.<\/p>\n<p>This makes this varnish perfect for both industrial and craft use, where potential applications are virtually unlimited.<\/p>\n<p>Our Mother of Pearl effect varnish (Milky Way) was created as a solution for those looking for a high application yield combined with comfort to the touch and pleasant to the viewer&#8217;s eye.<\/p>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;35&#8243; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;blu&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_column_text]<\/p>\n<p style=\"font-size: 20px; text-transform: uppercase;\"><strong>Application<\/strong><\/p>\n<p style=\"font-size: 16px; text-transform: uppercase;\"><strong>Base<\/strong><\/p>\n<p><span id=\"s2_1\">Basically, after applying the pigmented base, wait about 12 hours.<\/span><\/p>\n<p><span id=\"s2_2\">Then, sand and dust the surface to remove any sanding residue.<\/span><\/p>\n<p><span id=\"s2_3\">Then, apply the pigmented intermediate coat .<\/span>\u00a0<span id=\"s2_4\">Obviously depending on the color applied, you get different effects.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-size: 16px; text-transform: uppercase;\"><strong>special effect<br \/>\n<\/strong><\/p>\n<p>The day after apply (spray gun) MILKY WAY varnish.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-size: 16px; text-transform: uppercase;\"><strong>Finishing<\/strong><\/p>\n<p>Wait 24 hours, then apply (spray gun) a soft layer of clear 2K top finishing.<\/p>\n<p>Wait 6 hours (ventilated room).<\/p>\n<p>Finished effect obtained.<\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b C1N51c\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"it\" data-phrase-index=\"0\">A uniform product, created to make each customer&#8217;s product unique, pleasing to the eye and to the touch, as well as lasting.<\/span><\/span><\/p>\n<p><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"it\" data-phrase-index=\"0\">So the customer and the final painter will no longer be just a mean to the end but will be real effect creators<\/span><\/span>.[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1632489618358{padding-top: 200px !important;padding-bottom: 200px !important;background-image: url(https:\/\/www.astravernici.it\/wp-content\/uploads\/2021\/06\/milky-way.jpg?id=33763) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_single_image image=&#8221;33563&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css_animation=&#8221;bottom-to-top&#8221; link=&#8221;javascript:;&#8221; 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varnishes are perfect for both industrial and artisanal use, with virtually unlimited potential.<\/p>\n","protected":false},"author":1,"featured_media":34071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[533],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.0.3 (Yoast SEO v17.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovation: Our New &quot;Materic Effect&quot; Varnishes | Astra Vernici<\/title>\n<meta name=\"description\" content=\"Il Made in Italy di Astra Vernici \u00e8 presente nel mondo in oltre 40 paesi, con una quota di export sulle vendite pari a 2 terzi del totale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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